Tezmaksan sponsors racing driver for fifth season

In the adrenaline-fuelled world of motorsports, where split-second decisions can make or break a race, partnerships that offer unwavering support are invaluable. One such alliance is the collaboration between leading CNC automation system manufacturer Tezmaksan Robot Technologies and Turkish racing driver, Emir Aşari.

Born with a passion for all things automotive, Aşari’s affinity for speed and precision was apparent from an early age. Growing up surrounded by cars, he seamlessly transitioned to the world of amateur racing at the age of 25. Fuelled by this passion and the guidance of his engineer father, Aşari embarked on the pursuit of his racing dreams.

For Aşari, racing professionally was not just a choice but a calling. Competing under the main sponsorship of Tezmaksan since 2019, Aşari has had multiple career highlights. Reflecting on his racing career to date, Aşari fondly recalls the 2022 ADAC Nürburgring 24-hour race as a defining moment. Going head-to-head against a factory team and emerging victorious was a testament to his grit and skill behind the wheel. Another pinnacle in his journey was clinching the championship in the SP3T category at the Nürburgring Endurance Series — a childhood dream realised.

Contributing to Aşari’s success story is his partnership with Tezmaksan Robot Technologies, a company renowned for its innovative solutions in the metalworking industry. With a familial connection to the metal industry and a shared ethos of excellence, Tezmaksan's support has been instrumental in Aşari’s racing endeavours.

“After hearing about Aşari’s journey, I reached out to him to collaborate and we’ve now been sponsoring him for five seasons” explained Hakan Aydogdu, general manager at Tezmaksan Robot Technologies. “Supporting upcoming talent is central to our ethos at Tezmaksan. This is true not only in the world of CNC manufacturing where our Tezmaksan Academy initiative has so far supported 663 technical and vocational high school and undergraduate program students with free CNC training, but also in wider industries.

“We recognise that in today’s rapidly evolving technological landscape, there is a pressing need to equip individuals, especially young people, with the skills necessary to thrive in emerging fields, such as robot programming.”

Aydogdu's words resonate deeply in an era where advancements in automation and robotics are reshaping industries across the globe. As the demand for skilled workers in these sectors continues to rise, so too does the importance of investing in skill provision systems and upgrading education policies aimed at rapidly increasing the skill levels of individuals and young people.

Tezmaksan Robot Technologies understands the pivotal role that education, sponsorship and skills development play in driving innovation and staying ahead of the curve. By providing young people with access to cutting-edge training programs and hands-on experience, Tezmaksan is not only empowering individuals to pursue rewarding careers but also fuelling the future of technology and innovation.

Moreover, by extending its support to industries beyond metalworking, such as racing, Tezmaksan exemplifies a holistic approach to talent development. Aşari's partnership with Tezmaksan not only highlights his prowess on the racetrack but also serves as a testament to the company's commitment to fostering excellence and pushing boundaries in diverse fields.

Tezmaksan's backing has not only provided Aşari with access to prestigious racing teams but has also opened doors for him globally. Tezmaksan’s solution-based approach aligns perfectly with Aşari's own philosophy of pushing boundaries and striving for excellence.

As he continues to compete in the Nürburgring Endurance Series and sets his sights on the upcoming 24-hour race, he aims to champion Tezmaksan's ethos wherever he goes. Aşari’s ultimate goal for the 2024 season and beyond is simple yet ambitious: to reclaim the championship in his category and inspire the next generation of racing talents to pursue their dreams relentlessly.

To aspiring racers, Aşari offers a nugget of wisdom: "chase your dreams, practice beats talent." It's a mantra that encapsulates his determination and serves as invaluable advice for those embarking on their own racing journey.