Tezmaksan, ready for 2024 with its fair strategy led by CubeBOX.

Tezmaksan, ready for 2024 with its fair strategy led by CubeBOX, continues its leadership in the Turkish metalworking industry with the innovations it offers. Tezmaksan, with its robotized automation system CubeBOX and new technologies, will participate in IMTS Chicago, AMB Stuttgart, WIN Eurasia, and Maktek Eurasia fairs throughout the year. While CubeBOX has reached 36 countries across four continents to date, Tezmaksan's 2024 strategy focuses on export-oriented growth. Tezmaksan, which has been enhancing the production and competitive power of the Turkish metalworking industry for over 40 years, also brings its technologies meeting the sector's needs to the world through the fairs it participates in.

In this context, Tezmaksan, which expanded the usage area of the robotized automation system CubeBOX to 36 countries through the fair strategy it emphasized last year, will continue its growth strategy based on exports in 2024. In this regard, the brand will introduce its latest technologies at IMTS Chicago and AMB Stuttgart internationally, and at WIN Eurasia and Maktek Eurasia domestically.

Under the umbrella of CubeBOX, Tezmaksan has all its automation product groups

Hakan Aydoğdu, General Manager of Tezmaksan, who says that international fairs, especially in the field of automation, provide an opportunity to closely follow the sectoral trends and directly interact with target customers to introduce new technologies to potential users, stated, "We have four fairs to attend as Tezmaksan this year. Two of our new products will stand out at these fairs. However, especially CubeBOX, which needs to be emphasized, is the umbrella brand of all our automation product groups. Under the CubeBOX product umbrella, our new 'CubeBOX-AMR' Autonomous Mobile Robot solutions, which will minimize companies' operational processes and expenses under the concepts of GoodtoPerson (GTP) and 'GoodtoRobot' (GTR or G2R), focusing also on product quality, will be launched at this year's fairs. In addition, we will present our multipurpose lathe machine at the IMTS fair to be held in Chicago," he said. The golden rule of remaining competitive is "robotized automation systems." Aydoğdu, who expressed that there are many reasons affecting efficiency in production processes, continued his words as follows: "There is significant waste in seven items under the title of lean production philosophy: overproduction, waiting, transportation, unnecessary processes, inventory, unnecessary movements, and defective production. Robotized automation systems play a significant role in eliminating these wastes. Transitioning to robotized automation systems has become an indispensable condition for companies in recent times due to the increasing industrial costs to remain competitive or to remain competitive." Tezmaksan will focus on foreign dealer structuring in 2024. Indicating that Tezmaksan's CubeBOX products are currently present in 36 countries across four different continents through its widespread and growing distributor network, Aydoğdu stated the following about the 2024 strategy: "This year, we will continue to develop and expand our organization to increase our sales, particularly by following an export-oriented path. In this context, we have established our company in the Netherlands to optimize our existing organization in European countries and closely monitor customer needs, and we will put it into operation in the next few weeks. Also, one of our primary goals is to continue to expand and improve our sub-dealer and service organization through the dealer to whom we grant exclusivity in the USA. We have carefully structured our dealer network, and frankly, we are very selective about working with the right companies and the right people in terms of working with us. Our primary goal here is to find business partners who prioritize ethical values, which overlap with our processes and goals, rather than increasing the number of dealerships quantitatively. Therefore, for 2024, we aimed to progress by adding 4 or 5 countries and new dealers."